| Your customers hold the key to the future success of your organization. Surveys are one of the most effective ways to interact and engage your customers. You will discover new, low cost techniques for collecting information about your customers, calculating who your best customers are, constructing surveys, and distributing your surveys in the most effective way. Find out how to get feedback, information and even answers from your customers. Our eight stage needs assessment model will give you a step-by -tep proven approach to conducting survey research and reaching your highest survey response rate, no matter what type of organization you work for.
Agenda
Unit 1
Your Audience’s Demographics and Behavior
-Introduction to customer research
-The increasing role of customers in your success
-Your customer demographics and behavior characteristics
-Finding your 7 primary customer segments
Unit 2
Finding Your Best Customers
-Who are your best customers?
-Finding your best customers
-Why your best customers are so valuable
-Using best customers to get more customers
Unit 3
Constructing a successful survey
-How many questions to ask
-Deciding what questions to ask
-Wording survey questions
Unit 4
Increasing Your Response Rate
-Getting the Survey Out, and Back
-Email and web site surveys
-How many surveys you need to get back
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