Social media management is time-consuming, littered with PR pitfalls, and the platforms are ever changing, making it hard to stay current...but it's also no longer optional. A social media strategy is absolutely essential, and not just for national brands. This session is especially geared towards small businesses, non-profits, and the self-employed.
How do you prioritize your time and budget to get the most out of the existing social media channels, and what channels should you be looking at in the future?
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