| Join American Advertising Federation of Southwest Virginia for an event planning and effective marketing lunch 'n learn session by Sara Saavedra, TMP. Ms. Saavedra has a Bachelor of Arts Degree in Interpersonal Communications from the University of South Florida, and she is a Certified Tourism Marketing Professional with more than nine years of experience in the tourism industry. Sara is currently the special Events coordinator with Abingdon Convention and Visitors Bureau. She specializes in curating events that draw visitors to experience the authentic community and culture of her region. Saavedra regularly consults and strategizes with other tourism professionals in the Southeast U.S. to develop tourism product and events in their locales. She is honored by the receipt of awards for event marketing and tourism exceptionalism from her colleagues in the industry. All event planning should start and begin with your organization's mission. Explore this fundamental key of event planning as well as other topics like branding, bringing in marketing partners and more!
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