| Amanda Livingston, marketing manager at Abingdon Convention and Visitors Bureau, leads American Advertising Federation of Southwest Virginia's January Lunch & Learn. We'll take a deeper dive into social media platforms offering billions of active users, affordable advertising rates, and powerful tools to identify and segment your potential customers. We'll learn how to create an effective ad plan for social media to enhance your traditional advertising efforts. Discussion includes how to create a custom audience that reaches your ideal customers, how to build an ad campaign on Facebook and Instagram and then measure its effectiveness. We'll also look at several successful ads using video, images, and new tools like Instant Experience for mobile.
|
Login/Create account
checkout
view cart (
0
)
